https://www.washingtonpost.com/world/20 ... p-tariffs/
Canadian provinces pull U.S. alcohol from shelves as Trump tariffs kick in
Lawson Whiting, CEO of Jack Daniel’s maker Brown-Forman, said Canada removing U.S. alcohol is “worse than a tariff.”
[March 6, 2025 at 3:54 a.m. EST]
On Monday, Canadian Prime Minister Justin Trudeau retaliated with 25 percent tariffs on roughly $107 billion worth of U.S. products. About $21 billion worth of those goods would be hit immediately, including beer, wine and spirits, with the remainder of the tariffs going into effect about three weeks later. Trump has also angered Canadians by suggesting the country should become the 51st U.S. state.
Now, Canadian provinces are joining the pushback.
This week, Manitoba Premier Wab Kinew posted a video on Instagram signing an order to remove U.S. alcohol from government-run stores. “This order, it’s a wonderful order, it’s a beautiful order,” he says in the clip, mimicking Trump’s tone. Within a day, the video garnered more than 6 million views and tens of thousands of comments.
Last year, the United States exported to Canada over $300 million worth of spirits, wine worth $422 million and beer worth $41 million, according to Trading Economics. The United States imported from Canada a total of $771 million worth of spirits, beer and wine in the same period.
“For decades, there have been zero for zero tariffs on spirits trade between the U.S. and Canada,” Chris Swonger, president and CEO of the Distilled Spirits Council of the United States, said in a statement this week. “We urge the U.S. and Canada to work together to reach an agreement that continues to foster a thriving spirits industry between our two countries.”
The North American alcohol industry is interconnected, and tariffs on tequila and Canadian whisky will harm U.S. companies that have these liquors in their brand portfolios, the association has said. It estimates that 25 percent tariffs on imports of distilled spirits from Mexico and Canada could lead to a loss of more than 31,000 U.S. jobs.
At least five other Canadian provinces — Ontario, Nova Scotia, British Columbia, New Brunswick and Newfoundland and Labrador have taken similar actions against American alcohol.
The liquor board in Ontario said it stocked over 3,600 alcohol products from 35 American states. The province is a key destination for Kentucky bourbon, and Ontario’s premier, Doug Ford, said of the product this week: “They’re done, they’re gone.”
Bourbon is a $9 billion industry in Kentucky and generates more than 23,00o jobs, according to the state’s distillers association. Kentucky’s Democratic governor, Andy Beshear, has opposed Trump’s tariffs and said their impact “is going to be incredibly difficult and challenging for our people.”